Intake and discovery
We start with your intake form, then meet by Zoom or at a public location to talk through your business, goals, customers, and what the project needs to accomplish.
The process starts with a simple intake, then moves through discovery, first draft review, revision meetings, and launch setup. Every project is a little different, but the goal is always the same: understand the business clearly before building around it.
We start with your intake form, then meet by Zoom or at a public location to talk through your business, goals, customers, and what the project needs to accomplish.
You review the first draft, take notes, and bring feedback into a walkthrough meeting. From there, we revise until the structure, wording, and direction feel right.
Once the website or system is approved, we prepare for launch, including domain setup guidance, required services, final checks, and handoff details.
Some projects move quickly in one or two meetings. Others need more review time, especially custom systems, larger websites, or projects where the business is still shaping content and services.
The intake form gives me the first layer of context: who you are, what kind of business you run, what you need built, and what kind of outcome you are hoping for.
We meet by Zoom or, when it makes sense, at a public location. This conversation is about your business, your goals, what you do, who you serve, and what needs to work better online.
After the meeting, I send a tailored questionnaire by email. It is usually around 15 to 30 questions, depending on the project, and helps gather the details needed for a strong first draft.
I use the intake, meeting notes, questionnaire answers, and project goals to create an initial draft that reflects your business, customer base, services, story, and current priorities.
Before the Phase 2 meeting, you receive the first draft so you can look through the wording, setup, flow, visuals, and anything you want changed. Notes are welcome and expected.
In Phase 2, we walk through the draft together. You share what you like, what you do not like, what needs clearer wording, and what needs to be adjusted. This may take one meeting or several, depending on the project.
Once the layout, structure, content, and core project pieces are in place, we confirm the site or system is ready to move toward launch preparation.
Launch may involve buying a domain, setting up required accounts, connecting third-party services, reviewing final details, and making sure the project is ready for customers to see and use.
A simple website can move quickly when content, answers, and approvals are ready. Larger websites, custom applications, internal systems, or projects that need deeper planning may require more meetings and more review time.
The faster you complete the questionnaire, review drafts, and gather domain or account details, the faster the project can move.
Your notes on wording, layout, services, customer details, and business goals help turn the first draft into something that feels specific to your business.
A smaller website may only need one revision meeting. A custom system, larger site, or unclear workflow may need several conversations before launch.
You do not need every detail figured out before reaching out. The process is built to help organize the idea, the business goals, and the next practical step.